Digital printing maps out an image onto a chosen surface – be it a shirt, mug, hat, bag or anything else - and using minute droplets of ink transfers that image to the fabric. It is one of the newest forms of printing and with the right printer it is possible to create very high quality printed products, which is why it's fast becoming one of the most popular Print on Demand services.
The process works by sending a digital file of your artwork to a specialised print company. They will then prepare it for the machine they use and send it to you for your approval. The files need to be in the correct file format for your specific machine and will have the appropriate resolution so that the image prints clear and crisp. Once the file is approved by you and the artwork has been sized to fit your chosen fabric, your product will be printed.
Unlike traditional printing methods that require a physical plate to hold the image, digital printing directly prints from a computer directly onto the fabric, making it much faster and cheaper than previous types of printing. The digital machines are also much more energy efficient, saving money and cutting down on emissions.
Digital printing has been a hugely beneficial advancement in the fashion industry, specifically with its ability to produce a wide range of colors and patterns on fabrics that are prone to changing shape with changes in humidity. This is an important feature for many customers who are looking to have their brand logos, names and messages printed on their apparel as it allows them to be worn in a variety of situations without damaging the integrity of the garment.
One of the main advantages of digital printing is that it is a lot faster than other forms of print, which makes it a more cost-effective option for businesses who need to produce and distribute products on demand. This is particularly beneficial for businesses who need to fulfil smaller orders which would be difficult and expensive with other methods of printing, such as screen printing.
It is also very easy to make prototypes of your product with digital printing, which can be a big advantage for some business who need to get their products into production quickly. This can save your business time, money and resources in the long run, as you can check that everything is how you want it before moving forward with the production process.
As digital printing continues to evolve, there are some great advancements in the technology which will continue to improve the accuracy of the process and the durability of the results. This will allow your products to be produced more efficiently and with a better overall result than ever before, which is great for businesses that need their products to be as accurate as possible. This will give you peace of mind that each and every product is going to be the same, so your customers know they are getting a consistent, reliable and professional outcome.
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