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Printed Advertising and Marketing Materials Factory

Industry knowledge

After printing is completed, what other post-processing processes does your company provide? Such as hot stamping, oiling, laminating, die cutting, etc. How do these processes enhance the quality and effectiveness of printed advertising and marketing materials?

Hot stamping, as one of the classic processes to improve the quality of printed matter, uses the heat-pressure transfer technology of metal foil to firmly adhere the metallic luster of gold (or other colors) to the surface of paper or plastic substrates. At HANKER, we use advanced hot stamping equipment that can accurately control temperature, pressure and time to ensure that every hot stamping operation can achieve the ideal visual effect. Whether it is a simple brand logo or a complex pattern design, the hot stamping process can make it shine instantly, add a touch of nobility and luxury to advertising materials, effectively attract the attention of the target audience, and enhance the high-end positioning of the brand image.
Over-oiling, that is, glazing, is to apply a layer of transparent ink or UV varnish on the surface of the printed matter. After drying and curing, a smooth and bright protective film is formed. HANKER's varnishing process uses environmentally friendly UV varnish, which not only cures quickly, reduces energy consumption and emissions, but also significantly improves the gloss and wear resistance of printed matter, effectively prevents fading and scratching, and extends the service life of advertising materials. . In addition, for specific needs, we can also provide a variety of effects such as matte, partial glazing, etc., to flexibly meet the personalized aesthetic and functional needs of different customers, making the advertising information more distinctive and prominent, and improving the overall visual effect.
Lamination refers to covering the surface of printed matter with a layer of plastic film and laminating it through hot or cold pressing to achieve multiple purposes such as enhancing paper strength, waterproofing and moisture-proofing, and improving gloss. The laminating process provided by HANKER includes two options: light film and matte film. The light film gives the printed matter a mirror-like luster, suitable for creating high-end, modern visual effects; the matte film brings a soft matte texture, suitable for pursuing low-key luxury or Retro style advertising design. The laminated advertising materials not only feel thicker, but also can effectively resist daily wear and tear, ensuring the lasting communication of advertising information and enhancing the professionalism and credibility of the brand image.
Die-cutting refers to the process of using die-cutting knives and crimping knives to accurately cut and indent printed matter according to the design graphics. HANKER is equipped with high-precision die-cutting equipment and software, which can achieve fine cutting of complex graphics. Whether it is regular geometric shapes or irregular artistic lines, it can be accurately presented. The die-cutting process not only enriches the morphological expression of advertising materials, such as producing three-dimensional effects, special-shaped labels, etc., but also optimizes the user experience, such as easy-to-open letter designs, easy-to-tear coupons, etc., thus improving the interactivity and interactivity of advertising. Interesting, deepen consumers’ memory of the brand.
The implementation of all these post-processing processes benefits from HANKER's continuous pursuit of technological innovation and profound practice of environmental responsibility. We have passed ISO9001 quality management system certification, ISO14001 environmental management system certification, intellectual property management system certification and industrialization integration management system assessment certification to ensure that every process is implemented in compliance with the highest international standards. In terms of environmental protection, we actively use advanced RTO (regenerative thermal oxidation) environmental protection equipment to achieve a waste gas treatment rate of up to 99.9%. At the same time, we encourage all employees to participate in environmental protection practices, reduce pollution from the source, and support sustainable development with practical actions. Clients create a green and healthy advertising communication environment.